Should I Buy Furniture to Stage My House?

Staging is about emotion, not furniture. You need to stage your home with the goal of creating a strong emotional bond. Retail merchandising experts have long understood this. Selling any product to a savvy consumer means crafting a positive customer experience. Integral to that experience is creating a strong emotional bond between the consumer and the product.

There have been a sufficient number of articles written on the science of staging-on how to depersonalize your home; neutralize colors; eliminate odors; and the like. What’s difficult to communicate is the absolute importance of the art of staging. The often elusive process produces a strong emotional bond between home and buyer. The ability to inspire a person so they can imagine their day to day lives in the home is a critical success factor in selling residential real estate in today’s market.

Staging your home typically results in a faster sale. By differentiation your property from the competition; evoking a strong emotional attachment; and creating a positive customer experience. Just buying nice furniture won’t be enough, engage a professional stager to help before you put your home on the market.